Consider The Main Emerging Trends Of 2020 In Motion Design.
We’ll touch upon trends, from films and commercials to case studies and everything in between. You would not have seen this article without the myriad contributions and efforts created by agencies, studios, companies, contractors, freelancers, agents, sound engineers, film crews, 3d artists, visualization systems, and everyone involved in creating the stunning results below.
01.3D is everywhere
From commercials to product shots, marketing campaigns and game design, using 3D capabilities, new doors open for displaying paintings and scenes, and such results would be almost impossible to achieve otherwise. We will see more 3D during 2019 in all industries and sectors.
The use of visual effects in commercials has allowed companies to promote the presentation of their products. And this is an important aspect for any marketing campaign. From the improvement of details and aesthetics, which contribute to the construction of a more beautiful picture, to enhance dramatic moments and increase the overall effect of advertising.
“If in the past 12 months you have been close to a tech-savvy friend or relative, there is a high probability that at some point you heard a mention of virtual reality. Virtual reality has grown steadily from an ambitious game-oriented fantasy back in 2012 to the real world used by multinational corporations and organizations from around the world. ”
From small commercials to large budget projects, motion designers are exploring new ways to combine 2D and 3D. This leads to the opportunity to offer viewers many new and interesting experiences. This trend will continue to gain popularity, especially in digital commercials and marketing.
Thanks to their small scale and wide availability, gifs are a great way to attract customers and share ideas, especially on social networks. GIFs can be used even more by companies that want to sell themselves in the digital space.
Due to their ability to visual encapsulation, extremely complex 3D videos and the like stand out from the crowd of the ordinary and mediocre, offering the user a unique visual experience incomparable to anything else. This trend will continue to gain popularity among large companies and marketing campaigns.
This is another great way to captivate users. Animated logos can attract the attention of users, as well as spread on familiar branded devices. For example. Set of animated Google logos.
As there are major players in the digital sector, their resources are increasing in the direction of creating an ever-changing user experience. Interactions have proven to be the best way to improve user experience.
We will notice interactions in everyday design, especially with more complex platforms such as Figma and Framer, whose popularity continues to grow. After Effects is also a great tool for prototyping and creating basic animations.
Despite the fact that the user interfaces of films and commercials contain unnecessary clutter and are quite complex, they play a key role in impressing the viewer and producing a “wow effect”.
The simplest user interfaces are those in which each command has a unique button, but the number of buttons displayed is limited only by the current settings. This methodology allows you to get a huge amount of information and commands, but without cluttering the user’s screen.
As the capabilities of this technology expand, it becomes possible to create believable 3D models and visualizations. If once only large production studios, such as Disney, used this technology, now we will begin to see how smaller companies are increasingly using photorealistic scenes.
Simply put, the goal of a photorealistic render is to impress the user. Vivid product shots, augmented reality, realistic characters, beautiful scenes and much more.
They are used and praised for their visual prowess. Such colorful color palettes as “neon” are the inspiration for many pictures. Given the growing demand for projects that stand out, the use of wide color ranges will continue to be trending in 2019.
12 . Retro graphics
Everything new is well forgotten old. Retro graphics were popular all of 2019, but its rapid development is also predicted for 2020. The trend has not bypassed the motion design. Retro is a completely different style compared to modern design, and this is its main advantage. Retro motion effects look cool, they evoke nostalgic memories and can attract a lot more audiences than expected.
The video effect of smoothly converting one element to another is called morphing. This effect has been used for a long time, and in 2019 we do not expect loss of its popularity. If you’re looking for an attractive way to combine ideas or make a smooth transition from one concept to another, pay attention to morphing.
People are used to identifying and distinguishing images faster than text. Thus, it is preferable to use visual effects for messaging. Morphing in motion design is perfect for this concept. Converting images and shapes helps show more in less time. Today, there are already countless logos that move from one shape to another.
14 . Motion on Web & Apps
To leave or stay on your site, the visitor usually decides within the first ten seconds. This is too little time to attract attention and demonstrate core values. This item is not quite a trend, but we decided once again to remind you that motion in web design and applications will allow you to attract additional traffic and increase the competitiveness of your project.
Animation in UI
The ultimate goal of motion is to lure visitors and make them stay on your site. In 2019, little will change. If you are thinking about how to tell the story of your brand, demonstrate the characteristics of a product, service or just make the boot screen less boring, the trends in animated graphics offer you a wide variety of options. From logo experimentation to sophisticated 3D presentations.
15 . Kinetic typography
Web designers are taught not to stretch or distort letters. Like, typography is the holy grail of graphic design – it is only important to choose the right font. But sometimes you can break the rules. Recently, we see more and more designers expanding the boundaries of animated typography – stretching, twisting, pixelating and changing text in all directions, often forming almost three-dimensional structures of letters.
16 . Broken text
Another trend in 2019 regarding typography will be broken text. This is not a new trend, but we will be able to see its new applications that take it to a completely different level. Words are reproduced in different ways – they appear gradually, one after another, are located at different levels, or the letters themselves are scattered across the screen.
This trend is presented in the next video. It illustrates a quote from chef Francis Mulmann about growing up. Words are displayed on the screen according to the narrator’s voice. They are animated in a poetic manner, and visually demonstrate the meanings of words. For example, the word “choice” is scattered, and the word “growing up” rises, becoming higher.
Smooth, seamless transitions – this is one of the trends that will always be close to the heart. In 2019, designers will introduce this elegant technique with a more modern approach. The lack of clear transitions between scenes makes the video smooth, and the scenes subtly mix with each other.
In the video below, Le Cube’s The Confidante transitions become a central motive as the scenes smoothly transition into new ones. One part of the video acts as an eye-catcher, attracting the attention of viewers, while other elements change in the background, turning from shapeless figures into characters and objects.
Lines and contours are clearly underestimated. Despite their simplicity, they have an infinite number of functions in the design: directions in directions, definition of forms, separation of elements and much more. Today, the possibilities of a modest line are becoming endless. Thin lines and contours in motion design are integrated to create various effects – transitions, contours and even three-dimensional graphics.
They play a prominent role in the “Canadian experiment” (directed by Clement Virgo), where thin lines are used as contours of figures, to form patterns and decorations on the clothes of characters. At some point, the lines become the focus – only the contours of the figures remain without a fill color, which creates a feeling of vector graphics.
Clean, purely geometric shapes can be gorgeous. There is nothing better than a white office space or the sophisticated simplicity of Japanese aesthetics. But sometimes we want to revive it a little. Here appears “graininess” – a trend used in motion design to add noise to visual elements that otherwise might seem flat and lifeless.
Using a grainy texture in the next video from Allen Laseter adds a feeling of rudeness that complements the audio part of the video.
Another notable trend in the text world in motion design 2019 is the large, dominant typography. This trend is actively used on websites, as it allows brands to loudly and clearly present themselves.
The next G-Dragon music video focuses on typography. The lyrics play an important role in the overall picture. Words capture the screen and make up the basic visual elements of the video.
Three-dimensional spaces and objects on two-dimensional screens in recent years have become a subject of great interest and discussion. Designers are constantly looking for new ways to present different objects, like laptops or microphones, in a growing number of mobile applications. Motion design does not lag behind the latest trends, and isometric graphics squeezed in there along with other styles, in search of finding a new way to present 3D elements on the screen.
The various features of the Pikotea app are visualized in the isometric world in the next video. This creates a digital and playful atmosphere that matches the functionality of the application.
In search of a way to portray three-dimensional life on flat screens, a new trend is beginning to emerge: digital surrealism. This style depicts a surreal virtual world consisting of clear visual elements and materials that seem both familiar and imaginary. The combination of natural material and digital design allows for behavior that would not be possible in real life: bubbles that never burst or objects that defy gravity. That is what we are waiting for in 2019.
The promotional video below, created for the presentation of the new Samsung camera by digital artist Daniel Aristizábal. It expands the boundaries of materials, creating breathtaking images of familiar objects that behave in an alien way.
The liquid effect is a clear trend in 2019. We will observe it in web design, art illustrations and other types of design. Motion cannot ignore this effect, since it is precisely the motion that allows the maximum effect of the fluid to be conveyed.
Instead of making clear transitions and changing scenes, this trend is to add splashes of color that dance and flow like liquid across the screen. They transform into new forms, creating abstract or real visual shapes in their path.