Virtual IT institute graphic design know how
Graphic design is a means of visual communication. Simply put, it is an expression of ideas, meanings and values through images, images, fonts, videos, etc. Interesting modern specialization. we have prepared a detailed review of this area with a large number of examples, which include:
Graphic design solves many different problems with the help of colors, shapes, images, compositions and typography. It is impossible to solve any problems in one way or tool, so there are several types of graphic design. Typically, designers specialize in one form, but today you need to be flexible and delve into all sectors of the industry.
A couple of definitions…
Branding is the art of searching, clarifying meanings and translating them into exact images to increase business profits.
Brand design is a project activity to create an individual visual brand environment that displays the basic value and emotional characteristics of a product or service (meanings) in communication media (images).
The visual identification of a brand is its individuality and how the company creates this connection with the audience. Identity graphic design uses visual elements that convey corporate identity and create the brand’s face. Identity can tell the story of the company, convey experience and emotions.
Designers involved in such projects work with logos, typography, image library, colors, business cards, letterheads and other visual components of the brand. To preserve the theme of branding, designers develop style guides. With their help, all products and visual representations of the brand preserve the unity of style, supporting the basic concept.
This is a complex industry that requires extensive knowledge. The designer must solve problems with any media of visual information: advertising, packaging, information materials. Each stage of developing a visual identity can accommodate tens and hundreds of design tasks.
Marketing events contribute to making the right decision by the audience. Effective marketing is based on the desires and needs of the audience. This is a way of communicating, which bears a direct benefit, for example, increasing sales. Since visual content is more attractive to the viewer, graphic design helps to solve communication marketing problems and create effective, attractive advertising.
Marketing designers create assets to implement a marketing strategy. A company may have one or more graphic designers in the marketing department. The specialization of the employee depends on this. A designer can only work on a certain type of project, like advertising on the Internet, or completely create visual marketing tools.
Traditional printed graphics are becoming less and less popular. It is being replaced by digital products that are more convenient to use, dynamic and with a large audience reach.
A marketing designer must have good communication skills and analytical thinking. Work will require experience in different applications and editors. The designer creates products for print and digital media.
User Interface (UI) is a tool for user and application interaction. Interface design requires detailed design of all elements to ensure maximum usability of the application.
The design of user interfaces contains all the elements that in one way or another interact with the audience: screen, menu, buttons, fields and others. Design should make the interface not only attractive, but also functional, convenient. Graphic design is responsible for the aesthetic part, which must take into account the technical functionality of the project.
Publications are long announcements for communication with the audience, which are traditionally transmitted through print media. These are books, newspapers, catalogs, magazines and other journalistic products. Digital resources have similar forms of communication that also require design and development.
Graphic publication designers work primarily with layouts. But the work also includes the creation of typography, the processing of photographs and illustrations. A large role is given to fonts and other features of the text. You can create the style of journalistic products on freelance, as part of a design agency or, working for a particular brand.
A publication designer must have organizational skills and schematic design thinking. It is important to be able to manage color and properly prepare the project for printing or publication in a digital environment.
Most products of any groups require packaging for storage, identification and sale. The packaging design is directly related to the consumer and can determine the final purchase decision. A box, bottle, bag, container or box is a valuable marketing tool that must be attractive.
Packaging designers begin by creating a concept and complete it after printing the final packaging product. Therefore, in addition to graphics, the designer needs to understand the basics of marketing and industrial design. Typography, photographs, pictures and brand identity elements may be involved in creating the appearance of the package.
A graphic packaging designer can specialize in a particular type of printed product or in a specific industry. But in any case, he must have industrial design skills and work closely with marketers to respond to customer requests.
Motion design is a graphic that is moving. Motion design projects can contain animations and video effects , photographs and pictures, typography and three-dimensional objects. This type of graphic design is used only in the digital environment: web content, television, cinematography.
Motion graphics relatively recently opened for designers. Previously, there were only television and cinema specialists in this field. Today, animated graphics are used in advertising, presentations, interfaces, video infographics and other digital projects. New areas of application of motion design are found every day.
Motion-design specialist begins his work by creating a storyboard. Then it gives motion to static objects using animation or video. A designer must have developed communication and marketing skills. A special advantage will be the ability to work with 3D objects in motion, for example in Cinema 4D .
This type of graphic design is dedicated to the stylization of the environment, the environment in which the audience is located. It unites people with the environment, increasing their degree of trust, information content or involvement. Therefore, the graphic design of the environment can act as a marketing tool, simplify navigation on the sales area or hold the attention of the audience.
A special type of design environment is the way finding. It is a set of elements that help people navigate through a commercial or public area. These are signs with inscriptions, landmarks with a direction and other tips. The rapid growth in the popularity of interactive digital products has not bypassed the way finding.
The design environment includes a large number of related industries: graphics, interiors, architecture, landscapes and industrial design. It will be extremely difficult to plan a large-scale project without the help of a specialist in another field, so it is important to work with marketers, architects, art directors. A professional environment designer can read architectural plans.
Designers create compositions from ready-made elements, or create new forms, styles, layouts. Illustrators create original works of art that can take any form from fine art to illustrations to books. Graphics and illustration are two different areas that are often combined to achieve one goal.
Today, almost every graphic design project uses unique illustrations created by artists. The combination of these areas is especially useful for commercial projects that are trying to stand out among competitors. The audience will immediately see the unique art in branding or packaging design, which will increase its engagement.
Unlike illustrator, a graphic designer uses a combination of media files and techniques. Often, it is a graphic designer who gives tasks to the artist in order to obtain a suitable element of the composition.
The profession of a graphic designer is a continuous cycle of training-practice-training-practice-training-practice…
The shortest way to the profession:
If you decide to become a graphic designer, you have to start with education.
You can master graphic design on your own, at specialized courses, at a secondary or higher educational institution. In this area, accepted lifetime learning, that is, the process of endless education. As new programs and techniques constantly appear, trends change.
Therefore, to grow in this industry it is worth attending master classes, practicing, no matter how you learned graphic design.
High-level specialists who have independently studied graphic design are found mainly in the countries like Asia. It is customary to receive specialized education abroad.
Some lessons are uninformative, but help to understand whether this profession is suitable for you. If you decide, you want to learn graphic design quickly, without exams and start using it in your work in a few months – choose courses.
View reviews and course programs. Find out what future graphic designers are learning. In short courses, as a rule, the main emphasis is on tools, and not on the general development of artistic taste.
+ Live communication with teachers;
+ Easier to get feedback;
+ Communication with classmates.
+ Study from anywhere in the world;
+ The best courses available from world-famous universities and platforms;
+ own pace of learning.
The spread in cost and duration of study is very large: from several thousand to hundreds of thousands, from several days to several years.
You can study as a graphic designer in secondary specialized educational institutions or universities that have a specialty in graphic design.
In Bangladesh, you can enter graphic design in Virtual IT institute Dhaka Banagladesh.
You can get the education of a graphic designer in a foreign educational institution online. For example, undergraduate programs are in such universities:
The cost of training in them ranges from $ 6,000-50,000 per year.
The environment in which to work depends on the specialization of the graphic designer. Photo works are based on Photoshop, Illustrator is suitable for drawing vector graphics. Here are the top 5 programs that graphic designers use in their work.
A graphic designer can occupy the position of web designer, interface designer, that is, specialize in something specific, and can be a universal fighter who can do identities, packaging, and websites.
In addition to direct “hands” work, a graphic designer can occupy a leadership position, for example, a creative director develops a concept and strategy, manages a team that creates communication for a brand, a product.
The career of a graphic designer depends on various factors; here are a few of them:
Graphic designer can work:
Multidirectional skills come in handy: photographing and processing, prepress, web design. But you don’t have to switch between projects; you will completely immerse yourself in the concept and visual communication of one brand.
Narrow specialization: design of printed materials, web, outdoor advertising, etc. You will need to quickly switch between projects. The plus is that you don’t have to look for clients on your own. If you get a leadership position, you will need project management skills.
In what specialization you choose to realize yourself. A considerable part of the working time is occupied by the search and communication with customers. It is possible to collaborate on outsourcing with companies or agencies as part of individual projects.
According to collegegrad.com, the TOP 5 areas of employment for graphic designers are distributed as follows:
Pentagram – exists since 1972. The company has a special approach to customer focus and good design: each of the 24 owners communicates with customers and creates a design. The studio is engaged in all types of design, including graphic. They stood behind the creation of a recognizable identity for MasterCard, Windows, the heroes of Justice League. Worked with Fifa, Nike, Tiffany & Co. On their website you can “steal like an artist”. Sort by type of client or job and get inspired.
Sagmeister & Walsh is a boutique design studio from New York. A full-cycle company: starting from developing a visual strategy, completing a design, and ending with production. He works with large clients, including world-famous performers of the Rolling Stones, Jay-Z.
Meta design – an American company has been cooperating with large brands for more than 20 years. Among their high-profile victories are participation in the redesign of Apple’s Mac OS and collaboration with Adobe in terms of packaging and identity.
To start working on freelance you need a portfolio:
The novice graphic designer does not yet have a portfolio. Here are the TOP 5 ideas on where to get it for a novice designer.
Where can I find a job as a freelance graphic designer?
Behance is a community of designers where, in addition to advice, inspiration and support, you can find work in the jobs section. The level of competition is high, but you will work on interesting projects.
99designs – work in the format of the competition. The customer proposes to solve the problem, the one whose solution he chooses, transfers the legal rights to use the work and receives a fee. In the future, the winner will be in the priority artists of this customer.
Guru – it is believed that this is a universal exchange, because it presents more than 200 specializations. But there are most orders for web and graphic design here. You can start working with a free account, but it is largely limited. To get an advantage, you will have to invest in the purchase of applications and a paid account.
Upwork is a universal exchange with the largest number of offers. Your rating is affected by education, profile filling, etc. A paid account does not add a rating, but gives you the opportunity to contact with a large number of customers.
Also, a graphic designer can sell finished work. For example, on evanto, etsy, etc.
Average annual salary for graphic designers:
Estimated cost of work on Bangladeshi-language freelance:
For example, on foreign freelance exchanges, website design prices start at $ 1,000. And the price of making a banner for a foreign customer will be 10-15 times higher than for a domestic one.
Revenues depend not only on the level of professionalism, but also on how you can sell your skills, and where you can look for orders.
To create graphic design, it is not necessary to draw each element yourself. Sometimes the job is to combine the components correctly. A novice graphic designer will need useful free elements from which to assemble a commercial product. They can be taken at various free services.
Free illustrations on Ouch! – Illustrations for sites or applications. Broken down by styles and objects. In styles, you can download the same type of pictures, use them in the design of various pages of the site. And in objects – different styles of the same pages, for example, 404.
Free CaptainIcons Icons – 350+ vector icons in various categories: sports, weather, design, etc. Available in several extensions. The Creative Commons license is valid, which means that it can be used for both personal and commercial purposes.
Fonts on Dafont – you can’t find Cyrillic fonts on foreign sites. Therefore, if you work for Russian-language projects, look for fonts in RuNet. Trends are also changing in this area. We have compiled a selection of the latest and best in article 57 trending free fonts .
Textures FreeStockTextures – Textures can be found on various stocks. This site specializes in them. You’ll find high-resolution photos under a Creative Commons Zero license.
Unsplash photo content – more than 300,000 high-quality photos that you can use to create banners, websites and commercial projects. There is a newsletter so that you receive notification of updates.
Mocapas, phone screen displays, paper bags, business cards, on which you can demonstrate your work, are also useful.
Follow our blog. We regularly publish collections of cool freebies so you don’t break through the unnecessary in search of the very same.
The first customers can be found among friends. On the Internet, in addition to freelance, specialists are searched through social networks. Publish your work with the right hash tags, promote them with ads to get you noticed.
No, but it is advisable to be able to make at least drafts in order to quickly transfer your ideas to the visual language. Enough basic sketching skills that can be trained on video tutorials or books. For example, Robin Landa “A sketchbook that will teach you how to draw.”
To practice. Take someone else’s work and redo as you wish. Create your vision for famous brands, even if you haven’t been asked about it.
Participate in competitions, especially well-known companies. Do something for free or cheap for a cool brand and you can raise your price tag at times. Follow trends and colleagues that inspire you.
Web design is part of graphic design. If you plan to work only with sites, you can limit yourself to courses of web designers. But, if you want to do really cool, then knowledge of composition, color, texture will not be superfluous. Therefore, first learn the basics of graphic design, and then go into specialization.
This is an individual choice. But the scope of application of graphic design is wider, which means more opportunities to prove yourself and earn money.
Behance , Dribble , 99designs , blogs and accounts of the best illustrators in social networks. We recently compiled “ 12 Design Blogs .” Blogs of professional software manufacturers, such as Adobe. The latest information is traditionally in the English-language segment of the Internet. you can search for usefulness on a hub, a medium. Of the specialized publications, we recommend our blog.
We publish full guides and useful selections for graphic designers, as well as one of the first to talk about current trends.